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日产在华渠道整合 两大销售网络将合并

来源:本站 作者: 时间:2018-11-29 05:09:47 点击:

  此前,日产在华拥有郑州日产以及东风日产两大渠道,分别销售旗下车型,面对市场竞争激烈,日产在华对上述两大渠道也将进行整合。据相关媒体报道,郑州日产与东风日产的销售网络整合已经启动,双方已经就各自的经销商网络中销售对方的整车和配件达成初步一致,并将有望于年内正式公布。

  据了解,郑州日产已经委派负责整车销售与零部件的负责人前往花都,与东风日产就推动渠道整合的方式和节奏进行讨论,并已经商讨出具体的细节。对于此次渠道整合,郑州日产内部人士透露,“并网销售并不复杂,只要双方互相授权即可。”

  此外,业内分析人士指出,郑州日产-郑州工厂被广州风神(东风日产乘用车公司广州风神汽车有限公司)收购后,是以花都工厂郑州分公司的意义存在着,实际上东风日产就已全面接管郑州工厂,而两者渠道的合并也不足为过,把资源释放到最大化,能够给予日产在华更好的发展。

  与此同时,东风集团和东风日产内部人士对于渠道整合一事不知情,并表示“没有听说有类似的计划,暂时无法置评。”实际上,在过去两年中,东风汽车对郑州日产进行了从产品重新规划,到资产转移、人事调整的全面洗牌,已经被视作东风日产代工厂的郑州日产,并入东风日产似乎只是时间问题,未来工厂等或将全面实现统一。

  编辑点评:虽然郑州日产在渠道上相比东风日产能没有任何优势可言,两者在渠道上均有着各自的优势,而渠道整合可以实现互补,以便刺激销量的增长,助日产实现突围。

  ©2002-2018 北京智德典康电子商务有限公司(爱卡汽车) 版权所有.电话

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